A. General Information
Data Protection Officer
Your rights under the GDPR
Legal Bases for Processing Your Data
Automated Decision Making
B. Collection and Processing of your Personal Data when using our Website
Technical Provision of the Website, Hosting
Other plugins and embedded third-party content
a. Google Fonts
a. Twitter Buttons
b. Facebook Buttons
c. LinkedIn Buttons
C. Data Processing and Collection of your Personal Data during Account Registration and Login
Log-In Using Third-Party-Providers
a. Google Analytics 4
b. Google Tag Manager
2. Advertising based on Tracking and Retargeting
a. Google Remarketing Tags
b. Google DoubleClick
c. Google Ads
d. LinkedIn Insights Tag
e. Microsoft Ads (Bing Ads)
f. Meta Pixel/Business Ads
Thank you for your interest in our website. The protection of your personal data (hereinafter referred to as “data”) is a major and very important issue for us. Below, we would like to inform you in detail about which data is collected during your visit to our website and your use of our offers there, and how we subsequently process or use this data.
In accordance with the GDPR, the Data Controller responsible for the data processing, respectively other applicable regulations relating to data protection is:
111 Washington Ave Palo Alto, CA 94301 Mail: [email protected]
Our EU-GDPR representative is the Law firm:
Rickert Rechtsanwaltsgesellschaft mbH, Colmantstrasse 15, 53115 Bonn, Germany, E-Mail: [email protected]
Our UK-GDPR Representative is the Law firm:
Rickert Services UK Ltd, Trojan House, Top Floor, 34 Arcadia Avenue, London (United Kingdom), N3 2JU (Company number 13136258), E-Mail: [email protected]
Data Protection Officer
111 Washington Ave, Palo Alto, CA 94301 attn: Data Protection Officer
Your rights under the GDPR
You may assert the following rights free of charge against any person responsible for the processing of your personal data:
Right to withdraw your consent.
Right of access: You may request access to your personal information that we process.
Right to object: You have the right to object to the processing of your personal data at any time for reasons relating to your special situation. The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject or for the establishment, exercise, or defence of legal claims. The collection of data for the provision of the website and the storage of the log files is absolutely necessary for the operation of the website.
Right to rectification: If the information concerning you is not (or is no longer) accurate, you may request a rectification. If your data is incomplete, you may request their completion.
Right to erasure: You can request the erasure of your personal data.
Right to restriction of processing: you have the right to request a restriction on the processing of your personal data.
Right to data portability: you have the right to receive or have a third party receive the data that we process automatically on the basis of your consent or in the performance of a contract. This right only applies to (electronically) data processing carried out by automated means whereat the processing is either based on your consent or on a contract pursuant and that you have us provided with the data yourself. Therefore, the right is not applicable to the log files collected via our website.
For the assertion of claims, please contact the controller or data protection officer (find contact details above). Should you wish to contact us by e-mail, please use an address used to access our system so that we can identify you.
You also have the right to lodge a complaint about the controller's processing of your personal data with a supervisory authority responsible for data protection. If you wish to make a claim, please contact the Controller [email protected] or our EU-representative at [email protected] or UK-representative at [email protected] .
Legal Bases for Processing Your Data
If you are a resident of the EU/EEA, we will only process data if one of the above legal bases applies. For EU/EEA-related data processing, the following legal bases generally apply to the processing of data under our responsibility.
Consent of the data subject to the processing of personal data, Art. 6 (1) lit. a), Art. 7 GDPR.
Processing of personal data necessary for the performance (fulfilment) of a contract, whether for valuable consideration or not, Art. 6 (1) lit. b) GDPR. This also applies to processing necessary for the performance of pre-contractual measures.
Processing is necessary for compliance with a legal obligation to which we are subject, Art. 6
(1) lit. c) GDPR.
Processing is necessary for the purposes of a legitimate interest of our company or a third party, unless such interest is overridden by the interests, fundamental rights and freedoms of the data subject, Art. 6 (1) lit. f) GDPR.
Our website is not intended for children under the age of 16.
We have implemented technical and organizational measures to protect your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure. Our security measures are continuously improved in line with technological developments. Please note that the electronic transmission of information is not completely secure.
Automated Decision Making
We do not use automated decision making, including profiling.
Collection and Processing of your Personal Data when using our Website
Technical Provision of the Website, Hosting
For the informational use of our website, you generally do not need to actively provide personal data.
Each time you use the internet, your browser is transmitting certain information which we store in so-called log files, such as:
Date and time of retrieval of one of our web pages;
your IP address;
host name of the connecting device;
the website from which our website was accessed;
following websites that were accessed via our website;
• the page visited on our website;
the transmitted amount of data and the access status (file transmission, file not found etc.);
your browser type and version used;
the operating system used.
The temporary storage of the data is necessary for the course of a website visit to enable delivery of the website. Further storage of the log files takes place in order to ensure the functionality of the website and the security of the information technology systems (especially to prevent abusive attacks, so-called DDoS attacks). The legal basis for the temporary storage is to provide you with our website for the fulfilment of a contract or to process operations necessary for the implementation of pre-contractual measures. A personal evaluation of the data, in particular for marketing purposes, does not take place without prior consent.
To operate this website, we use a hosting provider to process meta and communication data of our website users, on our behalf and based on our legitimate interests in an efficient and secure provision of this website.
For the data storage we use the hosting service Framer B.V., Framer Inc. Singel 258, Amsterdam, North Holland, 1016 AB, NL, for the hosting of our website and service.
For more detailed information on the terms and conditions of use and data protection, please visit: https://www.framer.com/legal/privacy-statement/
You can contact us by email, telephone, video calls, via our contact forms to request a demo or to conduct other correspondence.
In order to process your request, we process names, e-mail addresses, possibly the names of your company, position, number of employees, phone number, job title, mandatory information, which are absolutely necessary to create an offer. The processing of your data in the context of contact made by e-mail, a contact form or by telephone takes place on the basis of our legitimate interest to provide a good customer service or is necessary to fulfil a contract or to process operations necessary for the implementation of pre-contractual measures insofar as the contacts are related to contractual performance obligations.
Your contact data may be stored in a customer relationship management system ("CRM system") if a business relationship exists or a business can be expected to be initiated on the basis of prior communication. We use the CRM system “HubSpot” of the service provider HubSpot Inc. 25 First Street, 2nd Floor, Cambridge, MA 02141 USA. For this purpose, we have concluded a data processing agreement with HubSpot, according to which HubSpot agrees to process user data only in accordance with our instructions. In addition, HubSpot is certified under the Data Privacy Framework.The legal basis for this is our legitimate economic interests in being able to systematically manage customer and prospect contact data. For personal data in the CRM system, a check is made after two years at the end of the respective calendar year to determine whether it is necessary to continue storing it. If there is no need to do so and no further legal obligations to retain data exist, the data will be deleted.
When using our contact form, we also process your location (country and city of IP address), session token, tracking data, and device and browser info from http requests. Legal basis for this data processing is your consent.
For the purpose of communication by telephone, e-mail, chat or video calls, the following service providers are generally used:
Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Slack Technologies LLC, 500 Howard Street, San Francisco, CA 94150, USA.
We use the "HubSpot" service of the provider HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA as part of the contact form.
As soon as the contact form is filled out, this information is linked to HubSpot's tracking information if you have consented to this in the cookie settings at the outset. If the email address filled in the form can be linked to an existing contact, we can identify you as an existing contact. The legal basis is your consent, which can be given when you first visit the website. You can withdraw your consent at any time with effect for the future via the cookie settings.
HubSpot acts as a data processor for us and is bound to our instruction by a data processing agreement (e.g., according to Art. 28 GDPR) and so-called standard contractual clauses, which ensure that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. Insofar as personal data is transferred to the US HubSpot guarantees by means of standard contractual clauses plus UK Data Transfer Addendum to maintain EU and UK data protection level. In addition, HubSpot is certified under the Data Privacy Framework. In addition, HubSpot is certified under the Data Privacy Framework.
Information on data processing in connection with applying for jobs with us can be found on our website near the job offers.
Other plugins and embedded third-party content
This website uses Google Fonts of Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Fonts is an interactive register with over 800 fonts, that Google provides free of charge. Google Fonts is an important tool, to keep the high quality of our website. With Google Fonts we can use fonts without having to upload them to our servers. These fonts are automatically optimised for the web and there save data traffic and result in quicker loading times. Google Fonts supports all established browsers and works reliantly on most mobile devices. The legal basis is formed by our legitimate interests in the efficient and secure provision of the website. Google Fonts does not set any cookies on your device. The data is requested via the google-domains fonts.googleapis.com and fonts.gstatic.com. According to Google, these requests are processed separately from other services Google provides. This includes your Google account, if you have one.
Google captures the usage of CSS (Cascading Style Sheets) as well as the fonts used and saves this data securely. Google stores CSS-requests for a day on their servers, which mostly are located outside of the EU. Google’s goal is to improve loading time of websites by caching the fonts once and then using them again on any other website that uses Google Fonts. Next to this data, every Google Fonts request also automatically transmits data like your IP-address, language settings, screen resolution, name, and version of your browser to the Google Servers. This is necessary to ensure a correct graphical display.
We use your personal data to send you our newsletters and to inform you about news from our company, new services, new products, and events tailored to your interests. This includes information on current or future range of services and products. To send you the newsletter, we need your e-mail address. The legal basis for the processing is your consent. We will use the personal data you provided during registration exclusively for sending our newsletter. We are also entitled to keep your IP addresses, and times of registration and confirmation times to verify your registration and to appropriately clarify any possible misuse of your personal data.
We can analyse our newsletter campaigns. When you open an email, a file contained in the email (so-called web-beacon) connects to our newsletter-server. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you do not want any analysis, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
The legal basis for this is your consent and the necessity for compliance with a legal obligation to which we are subject. The legal basis for the transfer to a third country is as well your consent. Please note that the level of EU data protection cannot be guaranteed in the third country. In particular, effective legal remedies against official access to your personal data may not exist.
Since we base our processing on your consent, this means that you have the right to withdraw your consent at any time or to object to the processing of your personal data for the purpose of sending the newsletter. If you do so, we will immediately remove you from our newsletter distribution list to comply with your request. You can withdraw your consent at any time by sending an e-mail to our data protection officer or by following the instructions at the end of a promotional/newsletter e-mail. If you send us an e-mail, please let us know what your withdrawal should refer to so that we can assign your request.
Unless otherwise stated, we process your data on the basis of our legitimate interests in order to improve content and to make it more convenient for you to use. The purposes described coincide with our legitimate interests. If cookies are used in connection with the embedding of social media content, this is done on the basis of your consent.
Buttons of the Twitter Inc. Market Square, 1355 Market St #900, San Francisco, USA, platform are embedded on our website. If you call up a page of our website that contains such a button, a direct connection between your browser and the Twitter server is only established when you click on the button.
Twitter thereby receives the information that you have visited our site with your IP address. If you click the button while you are logged into your Twitter account, you can link the content of our pages on your Twitter profile. This enables Twitter to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Twitter.
Buttons from Facebook are integrated on our website by the service provider Meta Platforms Inc. 1601 Willow Road Menlo Park California 94025, USA. If you call up a page of our website that contains such a button, your browser only establishes a direct connection with the Facebook servers when you click on the button. This provides Facebook with your IP address and information about your browser and operating system. If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. When you click the button, the corresponding information is also transmitted directly to a Facebook server and stored there. Depending on your privacy settings, this information is published on Facebook. Facebook may process this information for the purposes of advertising, market research and the needs-based design of Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. If you do not want Facebook to assign the data collected via our website to your Facebook account, please log out of Facebook before visiting our website. Information on Facebook's data protection can be found at https://www.facebook.com/about/privacy/.
Buttons from LinkedIn are integrated on our website by the service provider LinkedIn Inc. 1601 Willow Road Menlo Park California 94025, USA. If you call up a page of our website that contains such a button, your browser only establishes a direct connection with the LinkedIn servers when you click on the button. This provides LinkedIn with your IP address and information about your browser and operating system. If you are logged in to LinkedIn, LinkedIn can assign your visit to our website directly to your LinkedIn account. When you click the button, the corresponding information is also transmitted directly to a LinkedIn server and stored there. Depending on your privacy settings, this information is published on LinkedIn. LinkedIn may process this information for the purposes of advertising, market research and the needs-based design of LinkedIn pages. For this purpose,
LinkedIn creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on LinkedIn, to inform other LinkedIn users about your activities on our website and to provide other services associated with the use of LinkedIn. If you do not want LinkedIn to assign the data collected via our website to your LinkedIn account, please log out of LinkedIn before visiting our website. Information on LinkedIn 's data protection can be found at https://de.linkedin.com/legal/privacy-policy.
Links to social media platforms
We also link to our presence on various social networks on our website. In doing so, the integration is carried out via a linked graphic of the respective network. This means that a connection to the server of the respective network is not automatically established when our website is called up, but the user is merely forwarded to the service of the respective social network by clicking on the corresponding graphic.
Following the forwarding, information is collected by the respective network, whereby it cannot be ruled out that the data collected in this way is processed in the USA.
The data collected is initially the IP address, date, time and page visited. However, if you are logged into your user account of the respective network, the network operator may be able to assign the collected information of the respective visit to your personal account. If you interact via a "Share" button or, for example, the "Like" button of the respective network, this information may be stored in your personal account and possibly published. If you want to prevent the collected information from being directly assigned to your user account, you must log out before clicking on the graphic or the respective button.
The following social networks are integrated into our site through links:
Data Processing and Collection of your Personal Data during Account Registration and Login
The information we may collect about you is personal information that can uniquely identify you when you register for an account, such as:
Time and Date;
Duration of the use of the Service including whether you are a repeat or first-time visitor;
Information about the devices you use to access the Services (such as the IP address and the type of the device, operating system, and web browser);
Personal information: email address, and company, password.
When your register for an account, we may also collect certain information by automated means, such as cookies. We may also use third-party analytics tools that collect information about use of the Services and user traffic.
We may also collect personal data about you, meaning personal data that can uniquely identify you, when you login for your account, such as:
Information about the devices you use to access the Services (such as the IP address and the type of the device, operating system, and web browser),
Time and Date.
When you login for your account, we may also collect certain information by automated means, such as cookies. We may also use third-party analytics tools that collect information about use of the Services and user traffic.
Log-In Using Third-Party-Providers
Only your name and e-mail address from this data will be collected by us to be able to assign and identify you in our system.
The legal basis for the use of the services of the third-party providers is our legitimate interest in increasing the convenience of using our website.
Meta Platforms Inc. 1601 Willow Road Menlo Park California 94025, USA https://www.facebook.com/about/privacy/ https://www.facebook.com/help/186325668085084 https://www.facebook.com/about/privacy/your-info-on-other#applications
Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA https://www.google.com/policies/privacy/partners/
To determine which content from our website is most interesting for you we continuously measure the number of visitors and the most viewed content. Therefore, we process your personal data
to record the number of visitors of our websites,
to record the respective visiting times of our website visitors and
to record the sequence of visits to different websites and product sites to optimise our website.
Google Analytics 4
This website uses the service of “Google Analytics 4” Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA to analyse the usage of our website. The collected data is used to optimise our website and our advertising effort.
Google uses the information on our behalf to evaluate your use of our website, to compile reports on website activity for us and to provide us with other services relating to website and internet usage.
Upon visiting our website, the following data is processed:
IP address (in shortened form, unambiguous assignment is not possible);
Approximate location (country and city);
Technical information such as browser, internet provider, terminal device and screen resolution;
Behaviour on the page (pages viewed, clicks and scrolling behaviour);
Source of origin of the visit (via which website or advertising medium the page was reached);
Session duration and whether the page was left without interaction;
Add to favourites;
Sharing of content (social media);
Clicked links to other websites;
Achievement of specific goals (conversions).
The legal basis is your consent. Upon the first visit to our website, we ask for your consent. Consent may be withdrawn at any time. This can be done by using our consent manager or by deleting the cookies in your browser. Another possibility is the browser addon provided by google, which deactivates Google Analytics. You can download it here: https://tools.google.com/dlpage/gaoptout?hl=dehttps://tools.google.com/dlpage/gaoptout?hl=en
With IP anonymisation on our website, your IP address is shortened by Google by the last few digits within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser within the scope of Google Analytics 4 will not be merged with other Google data.
As part of the evaluation, Google Analytics 4 also uses artificial intelligence such as machine learning for automated analysis and enrichment of the data. The evaluations are carried out automatically with the help of artificial intelligence or on the basis of concrete, individually defined criteria.
Google Analytics sets cookies in your browser for the duration of two years from your last visit. These cookies contain a randomly generated User-ID, with which you can be recognised upon your next visit. The information collected by the cookies about the use of our website (including your anonymised IP address) may under certain circumstances be transferred to a Google server in the USA under Google's responsibility and stored there. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. We have concluded an data processing agreement with Google LLC for the use of Google Analytics 4. Insofar as Google transfers personal data to the US, Google guarantees by means of standard contractual clauses to maintain the EU level of data protection. In addition, Google is certified under the Data Privacy Framework.
The logged data is stored by Google together with the randomly generated user ID, which is stored in a cookie on your device, enabling the evaluation of pseudonymised user profiles. This user-related data is automatically deleted after 14 months.
Further information on the cookies used by Google Analytics 4 can also be found at https://support.google.com/analytics/answer/11397207?hl=en
Google Tag Manager
Together with Google Analytics we use the Google Tag Manager of Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The Tag Manager allows us to place and administrate small code elements called “tags” via an interface. The tool itself does not process any personal data itself. Google Tag Manager enables the activation of tags, which allows other services to collect data, but does not access the data itself.
Further information about the Google Tag Manager can be found here: https://support.google.com/analytics/answer/11994839?hl=en.
We use the service of the provider HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA on our website to analyze the use of our website and for tracking/marketing measures/usage behavior in order to provide you with advertising that really interests you. The following data may be collected and processed via HubSpot:
Device model and version
HubSpot subscription service credentials
Operating system version
Internet service provider
Duration of visit
For the processing, the legal basis is your consent, which can be withdrawn at any time with effect for the future, and which you have given via the cookie settings. You can withdraw your consent at any time with effect for the future via the cookie settings.
HubSpot acts as a as data processor for us and is bound to our instruction by a data processing agreement (e.g., according to Art. 28 GDPR) and so-called standard contractual clauses, which ensure that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. We process your data based on our legitimate interests (efficient processing of requests).
Insofar as personal data is transferred to the US HubSpot guarantees by means of standard contractual clauses plus UK Data Transfer Addendum to maintain EU and UK data protection level. In addition, HubSpot is certified under the Data Privacy Framework.
This website uses the online marketing tool SEMrush from the service provider SEMrush Inc. USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 to optimise our website performance.
This online marketing tool uses so-called cookies (text files) that are stored on the computers of the website visitors. With the help of the web analysis tools, the website operator receives data, evaluations, statistics and graphics that provide information about the use and performance of the website.
The following data is stored:
- The IP address is stored. No further personal data is stored.
For the processing, the legal basis is your consent, which can be withdrawn at any time with effect for the future, and which you have given via the cookie settings.
SEMrush acts as a data processor for us and is bound to our instruction by a data processing agreement (e.g., according to Art. 28 GDPR) and standard contractual clauses, which ensure that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. Insofar as personal data is transferred to the US SEMrush guarantees by means of standard contractual clauses plus UK Data Transfer Addendum to maintain EU and UK data protection level. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49 (1) lit. a) GDPR may serve as the legal basis for the transfer to third countries.
For more detailed information please see: https://de.semrush.com/company/legal/privacy-policy/
This website uses the service Outreach from the service provider Outreach Corporation, 333 Elliott Ave W, Suite 500, Seattle, WA 98119 USA a customer engagement platform to optimize our relationship with customer.
The following data is stored:
Name, phone number, and email address
We can analyse our email dispatch. When you open an email, a file contained in the email (so called web-beacon) connected to our service provider. This makes it possible to determine whether a email message has been opened and which links, if any, have been clicked on. It enables us to track how many emails are sent and their reception status, sequences in use, and which mail templates are most effective.
In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). The results of these analyses can be used to better adapt future emails to the interests of the recipients. If you do not want any analysis, you can withdraw your consent with effects for the future.
Outreach acts as a data processor for us and is bound to our instruction by a data processing agreement (e.g., according to Art. 28 GDPR) and so-called standard contractual clauses, which ensure that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. Insofar as personal data is transferred to the US Outreach guarantees by means of standard contractual clauses plus UK Data Transfer Addendum to maintain EU and UK data protection level. In addition, Outreach is certified under the Data Privacy Framework.
For more detailed information please see: https://www.outreach.io/privacy-statement
Advertising based on Tracking and Retargeting
In detail, we use the data collected for statistical and advertising purposes
for targeted advertising, also via advertising networks in cooperation with partners,
to measure the success and billing of advertising measures between advertising partners and us,
to keep track of what ads you have already seen to prevent you from seeing the same one again and
to assess which parts of our website need to be optimised.
Unless otherwise stated, we use the following services as processors and contractually oblige them to process data only on our behalf.
Google Remarketing Tags
This web page utilizes Google remarketing tags, a service by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Therefore, cookies are stored on the user's computer. If you later use Google pages, banners and text ads will be presented to the user according to their previous behaviour. Data is also recorded anonymously, so that it is impossible to draw any conclusions about
the user’s identity. This enables us to display personalised advertising on suitable advertising spaces on other websites based on the interests you have shown on our website.
We use Google Ads, an ad service by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and also conversion tracking as part of Google Ads. Google Ads stores a conversion tracking cookie on your computer's hard drive ("conversion cookie") when you click on an advertisement placed by Google. If you visit certain pages of our website, Google can recognise that you have clicked on the advertisement and were referred to this web page. The information obtained using conversion cookies is used to generate statistics for Ads customers who use conversion tracking. These statistics show us the total number of users who clicked on the Google advertisement and viewed a web page with a conversion tracking tag.
LinkedIn Insights Tag
We are using the LinkedIn Insights Tag, a Service from LinkedIn Corporation as a tool to analyse your behaviour on our website enabling us to provide you with interest based and behavioural marketing. Additionally, this includes conversion measurement to increase the effectiveness of our marketing activities. This is a service of LinkedIn Inc. 1601 Willow Road Menlo Park California 94025, USA, https://www.linkedin.com. More Information can be found at https://www.linkedin.com/legal/privacy-policy. The Insight Tag will collect and transfer to LinkedIn the following information about you: URL; Referrer URL, IP address, Device- and Browser data (User Agent) and a timestamp. Exceptionally, profile data may be processed together with the above data categories. This is the case if you are a member of LinkedIn. In this regard, we would like to refer you to the setting possibilities within your LinkedIn profile. LinkedIn will provide us with an analysis of the use of our website in aggregated form, so we are enabled to improve our website and content for our users. Also, this data is used for targeting measures for advertisements in the LinkedIn platform. We are joint controllers with LinkedIn Corporation. We have concluded a joint controller arrangement with Corporation.For the collection and the transfer of data to LinkedIn; however, any processing of personal data after the transfer lies in the sole responsibility of LinkedIn. The Insight Tag will only be collecting and transferring data after your explicit consent in the Cookie-Banner presented to you when accessing our website.
LinkedIn will encrypt your data, the IP addresses will be truncated, and direct identifiers will be removed within seven days in order to make the data pseudonymous. This remaining pseudonymised data will then be deleted within 90 days. You can find more information at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Microsoft Ads (Bing Ads)
We use the online advertising program "Microsoft Ads" on our website, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). Microsoft Ads is an Internet advertising service that allows advertisers, such as us, to serve ads based on your interests in Bing search engine results and the Microsoft Ads network. Microsoft processes information about your usage behavior to create pseudonymous usage profiles. These usage profiles are used to analyze your surfing behavior and to display ads that are tailored to your interests. We learn the total number of users who have clicked on a Bing ad and were then redirected to our conversion page, for example the website linked in the ad. However, we do not have any information with which we may personally identify individual users. If you have a user account with Microsoft, you will be shown personalized advertisements based on data from Microsoft Ads.
You may prevent this by using the following link https://choice.microsoft.com/de-DE/opt-out to declare your objection. For more information on data protection and the cookies used by Microsoft Ads, please visit the Microsoft website at https://privacy.microsoft.com/en-us/privacystatement
Meta Pixel/Business Ads
Meta Pixel is a service of Meta Platforms Inc. 1601 Willow Road Menlo Park California 94025, USA. The service enables us to determine target groups for advertisements on Meta, so-called "Business Ads", based on website visits and surfing behaviour. We also use this pixel to measure the effectiveness of online marketing measures. In this way, we can track the actions of users after they have seen a Business Ad and/or clicked and then placed an order. When you visit a website, the pixel is integrated directly by Meta and can store a cookie on your device. If you subsequently log in to your Facebook Account or are already logged in to your Facebook Account, your visit to this site will be logged in your profile. The collected user data is anonymous for us and therefore does not allow us to draw any conclusions about your identity. However, this data is stored and processed by Meta so that it is possible to draw conclusions about the respective user profile. For more information about Meta Pixel please visit: https://www.facebook.com/business/tools/meta-pixel/
Data processing by Meta is carried out according to the Meta data usage guidelines. For this purpose, we have concluded a joint controller arrangement with Meta. For more information about Meta's data processing, please visit: https://www.facebook.com/about/privacy/
risk management platforms at Apple, Uber and LinkedIn.